Robert Coallier at DFC’s Annual Dairy Policy Conference

Robert Coallier, was in Ottawa on February 6 for the 2019 Dairy Farmers of Canada (DFC) Annual Dairy Policy Conference. He discussed Agropur’s vision of the future of Canada’s dairy industry and its consumers.

Leveraging the Brand for Success

The topic of the session was “Leveraging the Brand for Success.” Experts from across Canada spoke about the dairy brand, Canadian dairy farmers and the system we operate in. The speakers noted the importance of creating a brand that reflects Canada’s dairy industry, one that is solid, trustworthy and responsive to the needs of consumers present and future, if the industry is to be sustainable.