More than 100 employees do the 48-Hour Ride

The 10th annual 48-Hour Ride, a benefit event for Make-A-Wish Québec, was held on September 16-18.

Agropur was strongly represented, with 17 six-person teams entered in the event. In all, 260 teams were registered. In keeping with our commitment to innovation, we organized two yoga sessions for our riders. Special thank-you's go to Julie and Norma Léger, who went to the Gilles Villeneuve Circuit to lead the yoga sessions.

We also set up a BiPro stand featuring our famous whey protein isolate. BiPro was added to fresh fruit smoothies and the riders were offered a wide variety of scrumptious and regenerative flavours. The response was very favourable and we are looking forward to a glowing future for BiPro on the Canadian market.

Agropur has been a proud partner of the 48-Hour Ride for 9 years. For the 10th edition, Agropur was again a sponsor: we donated ïogo and Olympic yogurt, Natrel butter, Natrel lactose-free milk, Québon chocolate milk and a selection of fine cheeses to help feed the 1,500 riders and 200 volunteers at the event.

In all, our Agropur teams raised $132,000 for the cause, out of a total of $1.9 million raised this year. Nothing to sneeze at!

We thank all the riders who participated in the event. See you again next year for the 11th edition!