Retail Stores
Visit our retail store locations to purchase cheeses, snacks, gifts and other products. Our cheese stores offer a wide selection of cheese varieties to fit within your price range and tastes.
Simon’s Specialty Cheese
The mission of Simon’s Specialty Cheese is to provide products and service of the highest quality which will continually keep our customers coming back for more. Our store offers more than 100 different kinds of cheese including our own award-winning Masters Reserve® brand. We also have a great selection of wine, beer, sausage, fresh pizzas to take and bake, more than 20 flavors of homemade fudge and many other gifts and gourmet food selections.
Store hours
Monday – Friday: 8 a.m. to 6 p.m.
Saturday: 8 a.m. to 4 p.m.
Krohn Dairy Store
Krohn Dairy Store is a full service cheese shop offering over 100 styles of Wisconsin cheese including fresh, warm curds. We pride ourselves on our personal service, cheese knowledge and extensive selection.
Store hours
Monday-Friday: 8 a.m. to 5 p.m.
Saturday: 8 a.m. to 12 p.m.
History
As you might expect, the story begins with the Simon family. In August of 1940, Art and Ann Simon accomplished a dream and purchased Pleasant View Cheese from Minnie Bierstaker. At that time, the cheese was sold directly out of the plant. It was later that a small store was built adjacent to the plant.
The Simon’s continued to provide cheese to the community through that small outlet, and eventually Art and Ann’s son Dave joined his parents. The store and the company continued to grow and become incorporated, and in 1985, Dave and his wife Judy took over the business. It became even more of a family business when their sons, Doug and Chris, joined the company in the mid 1990’s. The current building was built in the late 90’s and serves as a testament to the hard work and dedication of three generations of the Simon family. It is truly a product of the American dream!
Over the next few years, the Simon family merged with the Wagner family from Weyauwega, WI, and the Krohn family from Luxemburg, WI, to form Trega Foods. In 2008, Trega Foods was sold to Agropur. Dave and Judy’s sons are still deeply involved in the business - Doug, as President of the US division, and Chris, who recently retired from his role as a Vice President. Simon’s Specialty Cheese is still run as the family store.
Simon’s Specialty Cheese continues to be synonymous with world-class cheese and carries the full range of the company’s award-winning cheddar, feta, mozzarella, provolone and our signature warm, fresh, squeaky cheese curds. All of our cheese is supplied from our three Wisconsin plants in Appleton, Luxemburg and Weyauwega. In addition to our own cheese, we carry over 100 other varieties of cheese from Wisconsin. We also offer our guests a fantastic selection of gifts, homemade pizza, fudge, craft beer, wine and many other items that make our store a unique destination.
We truly hope that you can feel the pride of generations of Wisconsin families in our store.
MAKING HISTORY
No matter how you slice it, 40,000-pounder is a lotta cheddar | Chicago Tribune